Tennis: Game of Modern Era

Tennis (Lawn Tennis) originated back in late Nineteenth century. It was part of Olympics from 1896 to 1924 whereas from 1988, Tennis became permanent part of Olympics. It is one of its kind of sport where players around the globe are willing to participate and it showcases integrity amongst world as players come forward leaving behind caste, creed, culture, color and race.

Tennis, not only it is played as a sporting event but one can play tennis for various other reasons as well, say:

• Overall fitness
• Enhancing stamina
• Endurance level
• To have toned body
• Team work
• Tests brain and strength
• Improves reflexes
• Coordination between eye and forehand
• Judgment
• Breathing

There are four major Grand Slam events, which are conducted across the globe:

1. Australian Open: It is played in Sydney, Australia.
2. French Open: It is played in Paris, France on clay courts.
3. Wimbledon: It is played in London on Grass courts.
4. US Open: It is played in New York.

Besides these events offering a huge sum of prize money, these events have displayed long list of well renowned players like Borris Becker, Aggasi, Pete Sampras, Federer, Novak Djokovic, Steffi Graf, Martina Hingis, Monica Seles, William Sisters and the list goes on.

Many of the retired players have started giving lessons to budding talent and that is why number of local tennis clubs gives preference to the youngsters who are guided by the retired players.

Various Stakeholders are involved with these events:

1. Sponsors: Number of sponsors is directly related to these events. Example, Rado has been the official time partner that is why we are able to see their prominent Logo on Score Board.

2. Spectators: Last wimbeldon witnessed huge gathering, even Queen Elizabeth was not able to stop herself and managed to see the finals where Murray became the Champ.

3. Sports Industry: All related kits including Racquets, Shoes, Balls, Nets & Attire are designed as per the need because events might be played on clay, wood, grass or any other part of the world where variation as well as customization is required.

4. Youth: Players on-field aspire that is why youth likes to associate themselves with the players, whereas humor of players like Djokovic off-field allows one to see the other side as well.